Phantasm & Brain Applied AI Product Lab
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Applied AI · Search & Discovery

Decoding discovery in the AI era.

Phantasm and Brain is an applied AI product lab. We build intelligent platforms that transform how enterprises optimise for generative search, and how consumers discover the products they love.

See the ventures Read the thesis
The thesis
Search and discovery are being rebuilt. We are building for both sides of it.
Enterprise
Delphi Monitor: how brands are found, cited and described by LLMs.
Consumer
Taste in Motion: how people find the things they will actually love.
01 The thesis

One problem, wearing two faces.

As large language models fundamentally rewire how the internet accesses information, the mechanics of discovery are changing.

For twenty years, being found meant ranking. A page, a position, a click. That machinery is being replaced by systems that read, synthesise and answer, and the rules of visibility are being rewritten in the process. The same shift is happening on the other side of the screen: people no longer want ten links, they want the one right thing.

Phantasm and Brain develops proprietary SaaS and consumer applications designed to navigate this shift. We bridge the gap between complex AI infrastructure and intuitive user decision-making, and we build on both sides of the discovery problem because they are, structurally, the same problem.

Search & Discovery
Phantasm

Consumer discovery

How a person finds something they will love, when they cannot articulate what they want.

  • Signal is taste: nuanced, personal, unspoken
  • Success is delight and repeat trust
  • Shipped as Taste in Motion
Brain

Enterprise discovery

How a brand is found, cited and described when a machine is the one doing the describing.

  • Signal is measurable: citation, framing, accuracy
  • Success is share of answer and narrative control
  • Shipped as Delphi Monitor
Fig. 01 Both halves answer the same question, what surfaces and why, from opposite ends of the same pipe.
02 The ventures

Two products. One discipline.

We are not a founder distracted by two ideas. We are a lab building a suite of AI discovery tools across different markets, on shared infrastructure and a shared understanding of how machines decide what to surface.

Live

B2B SaaS · Enterprise

Delphi Monitor

The new standard for Generative Engine Optimisation. As search transitions from blue links to generated answers, traditional SEO is no longer enough. Delphi Monitor enables brands to track, measure and optimise their visibility across the world's top five LLMs.

  • Audit AEO & GEO performance. Understand exactly how generative engines synthesise your brand narrative.
  • Data-driven interventions. Actionable insight to correct LLM hallucinations and secure placement in AI-generated responses.
delphimonitor.com Explore
Coming soon

B2C · Consumer

Taste in Motion

Hyper-personalised consumer discovery. An intelligent recommendation engine that understands nuance. It analyses preferences across disparate categories, from fine wine to niche perfumery, to map personal aesthetic profiles.

  • Cross-category accuracy. Taste in film predicts taste in whisky. The algorithm maps the connection.
  • Understanding, not history. It doesn't just know what you bought. It understands your underlying taste.
tasteinmotion.app Explore
03 How we work

Built for scale. Rooted in strategy.

Phantasm and Brain was founded by a team with deep expertise in enterprise marketing strategy, retail media networks, psychology and global consumer goods.

Having managed growth and analytics at some of the world's most demanding Fortune 500 companies, our leadership team understands how to build platforms that scale securely and deliver immediate value. That background shapes what we build and, just as importantly, what we refuse to ship.

More about the lab

  1. Start where the behaviour is changing

    We only build where a discovery mechanism is actively being rewritten. Generative answers replacing search results. Recommendation replacing browsing. Markets in motion, not markets in equilibrium.

  2. Measure before we opine

    Every product starts as an instrument. Delphi Monitor measured LLM brand representation before it recommended a single intervention, because you cannot optimise a system you have not first observed honestly.

  3. Ship to a real buyer, not a category

    Enterprise software is bought by a person with a number to hit. Consumer software is opened by a person with ten free seconds. We design for those two people specifically, and let the category description follow.

  4. Share the infrastructure, not the interface

    Both ventures sit on common evaluation, retrieval and ranking work. What they do not share is a design language. A procurement committee and a person choosing a perfume deserve entirely different products.

04 Contact

If discovery is your problem, we should talk.

Enterprise enquiries, partnership conversations, and early access to Taste in Motion all start in the same place.

Start a conversation contact@phantasmandbrain.com
Enquiry routing
  • Delphi Monitor
    Demos, pilots, procurement and security review.
  • Taste in Motion
    Early access, brand partnerships and retail integrations.
  • The lab
    Investment, press and everything that fits nowhere else.
SLAWe reply to every enquiry within two business days.